WEBSITE TO ARTIST | PETERSTRIDSBERG.SE WEB DESIGN, GRAPHIC DESIGN
For the artist Peter Stridsberg, a new visual identity and website were created to reflect his artistic expression and relationship to landscape. The design concept was guided by his own images and narratives, shaping a warm visual experience where his artistic practice is given space to take center stage.
A playful typeface was chosen to capture the poetic and scenographic qualities present in Peter’s work. The color palette was developed from photographs of various landscapes, creating a strong connection between the website and his artistic practice. By working with color rather than neutral tones such as black and white, the design gains a more vibrant and inviting character.
The website is structured with clear navigation and a fixed menu, making it easy to explore his work. On the “Works” page, visitors are offered an overview of projects creating a natural entry point into his artistic world.
A playful typeface was chosen to capture the poetic and scenographic qualities present in Peter’s work. The color palette was developed from photographs of various landscapes, creating a strong connection between the website and his artistic practice. By working with color rather than neutral tones such as black and white, the design gains a more vibrant and inviting character.
The website is structured with clear navigation and a fixed menu, making it easy to explore his work. On the “Works” page, visitors are offered an overview of projects creating a natural entry point into his artistic world.
EXHIBITION DESIGN
ART DIRECTION, PHOTOGRAPHY, TYPOGRAPHY, GRAPHIC DESIGN
For the exhibition Reflektor, a complete visual identity was developed, including a custom-designed typeface, photographic portraits, graphic symbols for each artist, posters, and a catalog.
The exhibition’s theme – inspired by celestial bodies, constellations, and astrology – formed the basis of the visual language. Each participating artist was assigned a unique symbol, which together created a visual constellation. The typography and layout follow an organic system, allowing artworks and artists to take space without being confined by fixed frameworks.
The catalog combines portraits, artworks, and texts in a flexible structure that allows each reader to create their own path through the material. The identity reflects movement, change, and flow – where content and form interact in a constant state of negotiation.
The exhibition’s theme – inspired by celestial bodies, constellations, and astrology – formed the basis of the visual language. Each participating artist was assigned a unique symbol, which together created a visual constellation. The typography and layout follow an organic system, allowing artworks and artists to take space without being confined by fixed frameworks.
The catalog combines portraits, artworks, and texts in a flexible structure that allows each reader to create their own path through the material. The identity reflects movement, change, and flow – where content and form interact in a constant state of negotiation.
ARTIST BOOK
GRAPHIC DESIGNER, PHOTOGRAPHY
Låt oss vattna våra rötter och få bära den frukt som skänks oss is a self-initiated work for which I am responsible for the photography, design, and execution, based on my own texts.
The books are presented in a brown wooden box with the title engraved on the lid. The books explore the duality of love and describe two sides of a relationship, where a dialogue emerges between the texts. By weaving together separation and union into a wholeness, I attempt to process memories where the power of love can be a path to overcome obstacles.
The books are presented in a brown wooden box with the title engraved on the lid. The books explore the duality of love and describe two sides of a relationship, where a dialogue emerges between the texts. By weaving together separation and union into a wholeness, I attempt to process memories where the power of love can be a path to overcome obstacles.
KRAFTSTATIONEN
REBRANDING, FICTIONAL VISUAL IDENTITY
GRAPHIC DESIGN, TYPOGRAPHY, ANIMATION
Gamla Kraftstationen in Deje is an art and cultural venue where everyone is welcome – a unique and creative gathering place for recovery and inspiration in the rural landscape of Värmland. Art is at the heart of its operations, and each season features a diverse range of exhibitions by both established and hobbyist artists from across the country, all given the opportunity to showcase their work.
Our assignment was to define the target audience and clarify the brand to ensure it doesn’t get lost in the crowd. We drew inspiration from, and preserved, the elements that make Gamla Kraftstationen unique: the historic brick building, the industrial interior, and the site’s legacy as a former power station. The result is a distinct graphic identity that strengthens and enhances the brand experience.
Design — Albin Ulvebring, Sunniva Prytz Sandnes, Anna Adenborg
Our assignment was to define the target audience and clarify the brand to ensure it doesn’t get lost in the crowd. We drew inspiration from, and preserved, the elements that make Gamla Kraftstationen unique: the historic brick building, the industrial interior, and the site’s legacy as a former power station. The result is a distinct graphic identity that strengthens and enhances the brand experience.
Design — Albin Ulvebring, Sunniva Prytz Sandnes, Anna Adenborg