KRAFTSTATIONEN

REBRANDING, FICTIONAL VISUAL IDENTITY
GRAPHIC DESIGN, TYPOGRAPHY, ANIMATION

Gamla Kraftstationen in Deje is an art and cultural venue where everyone is welcome – a unique and creative gathering place for recovery and inspiration in the rural landscape of Värmland. Art is at the heart of its operations, and each season features a diverse range of exhibitions by both established and hobbyist artists from across the country, all given the opportunity to showcase their work.

Our assignment was to define the target audience and clarify the brand to ensure it doesn’t get lost in the crowd. We drew inspiration from, and preserved, the elements that make Gamla Kraftstationen unique: the historic brick building, the industrial interior, and the site’s legacy as a former power station. The result is a distinct graphic identity that strengthens and enhances the brand experience.

Design — Albin Ulvebring, Sunniva Prytz Sandnes, Anna Adenborg